Thoughts? What part of the 4 P's does this strategy enhance?

The smell of commerce: How companies use scents to sell their products (Links to an external site.)Links to an external site.

N.Y. grocery turns to scent marketing (Links to an external site.)Links to an external site.

Thoughts? What part of the 4 P's does this strategy enhance? Read More https://is.gd/NSzU9k

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